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Marketing Business Insight Specialist

Date:  14 Nov 2025
Location: 

Assago, IT, F520057

Company:  Burger King Restaurants Italy

About the company

 

Join QSRP: where the good growth happens
 

Burger King is part of QSRP (Quick Service Restaurant Platform), a company dedicated to delivering mouthwatering food experiences to our 100 million customers annually through our 1,200+ restaurants and 7,000 employees throughout 9 key countries. Our product offering proudly represents a culturally diverse selection of Burgers through our US-style Burger King and Belgian-rooted Quick restaurants, French style O'Tacos, Vibrant burger brand G La Dalle, Dunkin: the world leader in coffee and donuts, Chopstix: one of the most recognized Asian QSR brands in the UK,.

So, are you ready to dive into a career that's as exciting as our menu? Click that "Apply Now" button faster than a fryer heats up!

About the position

Are you passionate for Data and for Strategy? This is your role!

We are hiring a Marketing business insight who will help the company to understand market, customers, and competitors and uses those insights to guide marketing strategy, product development, and business decisions. It is all about turning data into strategy.

Key responsibilities:

  • Consumer Insights/Data analysis:
    • Collects and analyses data from multiple sources  to uncover the drivers behind consumer behaviours
    • Segment and deep dive sales analysis to identify the causes of particular sales trends identifying why customers behave the way they do.
    • Segment Sales Data and audiences based on needs, motivations, and demographics.
    • Translate insights into actionable recommendations for marketing, product, and sales teams.
  • Performance Measurement: Monitors and evaluates the effectiveness (and ROI) of promotion, pricing and marketing campaigns, using data-driven insights to optimize ongoing initiatives.
  • Reporting & Storytelling:
    • Build dashboards and reports to track KPIs.
    • Present findings clearly to leadership — turning complex data into simple, compelling stories.
    • Use visualization tools (e.g. Power BI) to make insights accessible.
  • Marketing Strategy Development: Supports the definition of marketing strategies by leveraging insights to design more effective and personalized approaches. 
  • Business case creation about Promotion, New products launches and marketing activities in general
  • Design Pricing strategies based on inflation, COGs and margin evolution and competitors movements.
  • Analyze market trends, customer behaviors, and competitor movements with a particular focus on pricing and promotion.
  • Strategic Collaboration: Works closely with cross-functional teams — such as Product Development, Supply Chain, Brand and Digital Marketing, Finance — to ensure that customer insights guide business decisions.

What do you bring

  • 2-3 years experience as a Marketing business insight specialist
  • Bachelor’s degree in statistics, business, or related field is preferred
  • Good command of Power BI is preferred
  • Strong Analytical skills
  • Obsession for Consumer’s behaviours
  • Obsession for Sales
  • Excellent command of the English language along with written and verbal skills
  • Excellent in Italian language along with written and verbal skills
  • Creativity and an ability to produce innovative and original ideas
  • Written and verbal communication skills
  • Time and project management skills
  • Team working skills

As an individual you are

  • Detail-Oriented – delivering precise, high-quality outputs.

  • Customer & Business Focused – providing actionable insights for Marketing and the broader business.

  • Analytical & Strategic – translating complex data into trends, opportunities, and strategic recommendations.

  • Effective Communicator – presenting insights clearly to stakeholders at all levels.

  • Proactive & Curious – anticipating needs and proposing new analyses.

  • Data-Savvy – collaborate to improve data models, ensuring timely, accurate information, and exploring or suggesting innovative tools and processes o enhance data management.

Why join us on your journey?

 

  • Contribute to our mission of becoming the market leader in QSR sector
  • Plenty of career growth opportunities across all our international head quarters
  • Become part of a company where learning and development is in the heart of the culture
  • Loads of fun initiatives with your colleagues, many of them focused on giving back to the community
  • We believe in a flexible and hybrid work model, but we also offer a modern and cool office environment for you to thrive in
  • Enivironmental sustainability is in the center of the way we operate
  • We care about diversity, equity and inclusion and make everyone feel equally welcomed

 

You also get these benefits:

  • Meal vouchers
  • Access to company discounts and benefits
  • Yearly bonus based on your performance

 

Does this sound exciting? If yes, apply now! Even if you do not meet all the requirements, yet have the right attitude and potential, reach out and let’s talk.

Intrigued, but want to read more about us first?

 

Sure! Check out these resources to find out more about what we do.


All applicants will receive consideration for the job with no regards to race, color, religion, gender, sex (pregnancy included) and sexual identity and orientation, age, nationality, citizenship, physical or mental disability, military status, family or marital status, medical condition, or any other basis protected by national or local laws and regulations.

Apply now »